A focused, collaborative, and empathetic approach.
The Awairness system is a combination of traditional wisdoms and modern design thinking. It incorporates basic elements seen in many processes, but is unique in that it can adapt to any market, context, or field of study. We use it to help ensure all facets of life and business, industry best practices, lessons learned, and insight-driven creations result in impactful solutions that achieve goals.
The image above and walkthrough below are abbreviated examples of the Awairness System applied to design and development.
Context
Let’s explore where you’ve been, where you are, and where you want to go.
Research & Analysis
Then we’ll get to know your business, competition, and industry thoroughly.
Strategy
Now that we’ve got all the information, let’s explore some possibilities.
Planning
You’ve heard it before. If you fail to plan, you plan to fail. Let’s succeed.
Design
Design isn’t just how it looks. Design is how it works. Form plus function, always.
Development
We offer cross-platform, full-stack development to bring designs to life.
Optimization
We’ll test it, make it better, and validate impact through user discoveries.
Deployment
Everything looks great, works as intended, and addresses real user needs, lets go live!
Connection
We’ll help you leverage your network, optimize organic strategies, and get your product or service the visibility it deserves.
Community Building
Now let’s convert your users into raving fans through authentic connection, incentive, and value.